Cover Image for Apple will introduce its "new family member" on February 19.
Thu Feb 13 2025

Apple will introduce its "new family member" on February 19.

Rumors have circulated about several new Apple products, including an updated iPhone SE, a new generation of AirTag, and a MacBook Air powered by the M4 chip.

Apple CEO Tim Cook has generated excitement among brand followers by announcing in a tweet that they should prepare to meet the "new member of the family." Although it has not yet been specified what product will be revealed, the wait will not be long, as the presentation is scheduled for Wednesday, February 19. To clarify the intent of his message, Cook's tweet included the hashtag #AppleLaunch.

In the same tweet, an animated image of a shining Apple logo was presented, which seems to correspond to the outline of an AirTag. For some time, there have been rumors that Apple would introduce a second-generation tracker at some point this year. The supposed AirTag 2 is expected to feature a longer range and a speaker that is more difficult to remove, as well as integration with the Apple Vision Pro.

Additionally, there have been reports about the possible unveiling of a new iPhone SE very soon. It was thought that this launch would take place this week. However, Mark Gurman from Bloomberg mentioned last Tuesday that the "new iPhone SE is imminent and should be announced next week when the company makes brief reports on its products." He also indicated that there appears to be an announcement related to the Apple Vision Pro on the way, and that the MacBook Air with M4 is expected to arrive "in a few weeks."

It seems that Apple has several projects in development, leaving multiple possibilities open regarding what it could showcase at the upcoming presentation.