The Samsung Galaxy S25 phones include support for Content Credentials, much to the delight of creators.

During the Samsung Galaxy Unpacked event, much of the attention was focused on the new Galaxy S25 series phones, but a crucial aspect was announced that went unnoticed: the adoption of the Content Credentials standard. This standard will be implemented in 2024 and aims to label the creation of images and digital content, a relevant topic due to the popularity of generative artificial intelligence and the issues surrounding art theft that have arisen.

Several tech companies had begun using metadata markers and watermarks to indicate the modification of images through artificial intelligence. However, there was a need for a standard that would allow the legitimacy of images to be identified. Content Credentials, backed by the Content Authenticity Initiative (CAI), has emerged as one of the leading options. This system was developed by Adobe and has prominent members like Microsoft, Getty Images, and Nvidia.

With this launch, Samsung becomes a member of the Coalition for Content Provenance and Authenticity (C2PA), which aims to unify the efforts of the CAI and the Content Credentials standard with Project Origin, an initiative designed to combat misinformation in the news domain.

The C2PA enthusiastically announced that Samsung will implement Content Credentials for images generated by artificial intelligence on the Galaxy S25, highlighting the company's commitment to increasing transparency in the digital ecosystem. To verify whether an image has been altered by AI, a tool developed by Adobe will be available to check its authenticity.

Content Credentials acts as a log of content information, including details about the device used, the AI program or tool employed for the modification, and the settings applied when the original image was taken.

AI-generated and modified images on Galaxy S series devices will receive a metadata-based label indicating that they have been manipulated by artificial intelligence, along with a ‘CR’ watermark. While the S25 series will be the first to carry this labeling system, other camera brands like Nikon and Leica have also committed to this standard.

This standard represents a significant advancement for creators looking to protect their work. However, an obstacle is the lack of interest in adopting these standards by companies producing artificial intelligence tools; without wide implementation, the system holds little value. With more than 4,000 members in the Content Authenticity Initiative, it is expected that tools for identifying AI usage will be developed in accordance with the progress of these technologies.