
"The fall of UPI in India sparks a wave of funny memes, from Gpay to Paytm"
India Digital 🫰
The recent fall of the Unified Payment Interface (UPI) payment system has sparked a wave of reactions and memes on social media. In the context of the Digital India campaign and demonetization, UPI has become the preferred option for making payments in India, nearly eliminating the use of cash. Applications like Google Pay (Gpay), PhonePe, and Paytm have led many to stop using cash and rely solely on digital methods, which has negatively impacted the number of transactions carried out through ATMs.
The service disruption has left numerous users in a bind, particularly those who were in lines at stores and restaurants. In recent hours, over 2,000 complaints about UPI have been reported on service monitoring platforms, reflecting the frustration of those trying to make fund transfers and payments that resulted in failures. Major banks like SBI, HDFC, and ICICI were affected by these technical issues.
The National Payments Corporation of India (NPCI) apologized via social media, stating that they are working to resolve the situation, which has caused many users who keep cash to feel fortunate and mock the dependency on digital solutions during moments of failure.
Social media quickly flooded with memes depicting comical situations amid the crisis. Users shared images and reactions that capture the difficulty of paying without access to UPI, illustrating the emotions of those forced to revert to more traditional payment methods. From expressions of resignation to humor, the digital community has responded with creative representations of the experience of being stuck without the ability to pay electronically.
As NPCI works to restore the service's functionality, users continue to share their experiences, demonstrating how reliance on digital technologies can be disastrous when they fail.