The 7 Best Toys We Discovered at the 2025 Toy Fair, from a Lego Ship to a Robotic Dinosaur That’s About to Hatch.
Crayola, Spin Master, Ravensburger, Lego, and other leading brands top our selection.
The New York Toy Fair stands out as the most relevant event in the world of toys, encompassing everything from action figures to robots and construction kits. In this edition, which is currently taking place, numerous new products and reimaginings of classics have been presented, with a special focus on releases coinciding with the upcoming Jurassic World movie.
Among the standout products are dinosaur-related toys, as well as characters and ships from the Star Wars and Marvel universes. Reinvented board games have also been revealed, including a new version of Connect-4, along with figures and dolls featuring motion sensors, LED lights, and speakers. The TechRadar team has explored the event and selected their seven favorites, all available for purchase now or throughout 2025.
One of the most impressive toys is Spin Master’s Primal Hatch. This robot, which emulates a dinosaur, comes inside a sealed egg and offers an authentic hatching experience. Priced at $59.99, the toy will be launched in August, coinciding with the release of the new Jurassic World film: Rebirth. The excitement of watching the dinosaur come out of the egg on its own is unique, and the experience includes visual and sound effects.
Another innovative product is Crayola's Colourwhirls, which combines the classic Beyblade game with markers to create spiral designs. This product, which requires no batteries, will be launched at a suggested price of $24.99 and promises to provide fun both individually and in competitions in a specially designed arena.
In the building toy category, the Lego Ideas River Steamboat was received with enthusiasm. This detailed set, which does not float but contains 4,090 pieces, will be launched on April 10, 2025, at a price of $329.99, standing out for both its size and decorative potential.
In the realm of STEM toys, Snap Circuits’ Soccer Shot successfully combines education with play, teaching about electricity while enjoying a game of soccer. This kit will be available for $99.99 and can engage children in practical and entertaining learning processes.
Brio's version of the classic Labyrinth game, now with a Pac-Man theme, has also been a surprise. This fun reinterpretation is designed to appeal to both young and adult players, maintaining the essence of the original.
Additionally, the GraviTrax Star Wars Death Star Action Set allows players to recreate the iconic Battle of Yavin, combining elements from the Star Wars universe with a visually appealing and entertaining marble game. This set will be released at a price of $79.99.
With a wide range of new toys and playful experiences, the New York Toy Fair reaffirms its position as the largest showcase of innovations in the toy industry.
