
Google is developing its own version of Apple's "Hide My Email" feature, and you could try it soon.
Prevent those unwanted messages from reaching your inbox.
Google is developing a new feature called Shielded Email, which resembles Apple’s Hide My Email tool. This new option allows users to hide their primary email address when signing up for different services, aiming to minimize spam and enhance privacy.
So far, no release date has been established, but some testers have been able to activate the feature before its official launch. This new resource for Android devices generates an alias when creating accounts, automatically generating a unique email address that can be used for a limited time during the sign-up process.
The feature has been successfully activated in previous tests and is integrated into Google’s autocomplete features. Just like suggestions appear on the keyboard for entering phone numbers, credit card information, and addresses, the new alias would be used in a similar manner.
Emails sent to an alias address are automatically forwarded to the user's primary address, and this option can be disabled at any time. By using an alias, a barrier is established between the user and the service provider, reducing the likelihood of third parties accessing the primary email. Furthermore, it simplifies the removal of unwanted emails without the need for actions like blocking or unsubscribing, improving the user experience.
On the other hand, using alias addresses complicates online activity tracking by data collectors, as the user's identity would largely remain hidden. This tool aims to provide results similar to Apple’s Hide My Email, and while both companies have influenced each other over the years, the implementation of Shielded Email appears to be a positive step for Google users.