Snapchat launches AI-powered video glasses.
At the beginning, there will be three lenses.
Snapchat Platinum subscribers will now have access to video lenses featuring animals or flowers generated by artificial intelligence, according to Snap's announcement. Initially, the company will launch three of these lenses, referred to as "AI Video Lenses." For example, the fox lens allows a fox to appear cuddled up on the user's shoulder, while the raccoon lens shows these animals scampering across the user's head. With the flower lens, flowers will appear in front of the user, and the camera will zoom out.
Snap stated that new AI-powered lenses will be added each week. The company highlighted in its statement that these lenses, based on an internally developed generative video model, introduce cutting-edge artificial intelligence tools to Snapchat users in an easily recognizable lens format. They also emphasized their track record as pioneers in bringing advanced AR, ML, and AI tools directly to their community, expressing excitement for the creations that will emerge from Snapchat users.
Additionally, last year, Snap introduced an on-device AI model that allows users to modify their background and clothing in real time.
