Netflix debunked: it will not integrate with the Apple TV app.
Netflix does not plan to incorporate this functionality as an official feature.
Apple TV app users reported that, unexpectedly, Netflix content appeared on the platform, allowing some to resume watching titles like Squid Games directly from the app. This incident generated hope for a potential integration between the two companies, suggesting that Netflix might be opening its walled garden to facilitate access to its content.
However, according to a Netflix spokesperson, this appearance was classified as "accidental" and was not part of the company's plans to adopt it as a permanent feature. It was confirmed that only a small group of users had the chance to experience this feature, and the company has now ruled out any future development of this integration.
The occurrence comes in a context where Netflix already raised its prices at the end of January, generating criticism among users who expected an improvement in the service offerings or integration. Despite the confusion caused, the future of collaboration between Netflix and Apple TV remains uncertain, and for the moment, the possibility of a genuine integration seems distant.
The situation has sparked speculation about whether this error could motivate Netflix to reconsider its stance on collaborations with other platforms, although significant changes have yet to be seen.
