Apple Maps could soon incorporate one of the least popular features of Google Maps, which would make me consider switching apps.
There could be announcements on the way.
Apple may be evaluating the possibility of including advertisements within its Apple Maps app, a move that competitors like Google Maps have already adopted. This potential addition has raised concerns among users, as it could negatively impact the quality of the app experience.
Since its launch, Apple Maps has faced multiple issues, but over time it has managed to establish itself as a solid alternative to Google Maps, even surpassing it in certain aspects. However, recent information from journalist Mark Gurman suggests that Apple is considering implementing ads that could radically change how search results are presented in the app. For example, places like a Wendy's might appear first in the search results for "fries" if they have paid for that prime location.
This would not be Apple's first attempt to insert advertising into its apps. Applications like Stocks, News, and the App Store already feature ads, and the company seems to be intensifying its foray into the advertising realm, especially with its expansion into sports coverage. In fact, Gurman had previously mentioned in 2022 that they had explored this option for Apple Maps, although nothing was finalized at that time. Now, it seems the topic is being reconsidered more seriously.
The inclusion of advertising in Apple Maps raises several concerns. For many users, the fact that they are already paying a premium price for their devices, combined with the possibility of receiving ads in the app, may be frustrating. Additionally, with Apple being one of the most profitable companies in the world, questions arise about the necessity of compromising user experience to maximize profits.
Despite the concerns, there is one aspect that provides some reassurance: Apple has demonstrated a strong commitment to user privacy compared to Google. The company implements protective measures that assign a random identifier during app usage, making it difficult to create a complete profile of an individual's movements. This suggests that if they decided to implement ads, they could manage privacy responsibly.
Nonetheless, the main concern persists. Apps like Apple Maps are not only used for route planning but also for discovering nearby attractions and restaurants. If certain places gain greater visibility based on advertising payments, users could be directed to lower-quality options while more suitable alternatives remain out of sight. This would create a distortion in the equity of results, favoring those with greater resources.
Although users have learned to ignore ads over time, poor handling of this issue by Apple could push them to consider other apps as alternatives.
