Cover Image for The new branding of Jaguar generated controversy, but wait to see the new prototype of the Jaguar car.
Tue Dec 03 2024

The new branding of Jaguar generated controversy, but wait to see the new prototype of the Jaguar car.

It is... intriguing.

Jaguar, the car brand often associated with elegance, has recently sparked controversy with its new visual identity, which has been described as "bold" and "exuberant." This makeover has generated mixed reactions among the brand's followers, dividing them between those who harshly criticize it and those who have expressed positive opinions, although such views are hard to find at the moment.

Just hours after its official presentation at Miami Art Week, a new concept car has leaked that promises to generate even more debate. This model, called the Design Vision Concept, stands out for its unusual pink hue, marking the first Jaguar with such a striking design. However, its appearance still seems to be in development, with an interior lacking in details and an exterior that appears to lack polygons, reminiscent of the Tesla Cybertruck aesthetic.

Among the most notable features are the enormous grilles at the front and rear, thin headlights, and disproportionately large wheels. Additionally, this model lacks rear windows, adding a unique touch to the design. While Jaguar had already teased some elements of the Design Vision Concept, this leak reveals the vehicle in its entirety and from various angles.

The brand is also working on a new electric car for production, which, although slightly resembling the Vision Concept, appears that Jaguar’s intention at this moment is to spark passionate conversations in automotive forums rather than focusing on the arrival of its next model.