Netflix commemorates two years of having incorporated advertising into its platform, something it didn't do before.
Since May, it has added 30 million additional users.
Netflix has reached a significant milestone with its ad-supported subscription plan, hitting 70 million monthly users since its launch two years ago. This increase is notable compared to the 40 million users the platform reported in May.
The company has indicated that the ad-supported plan accounts for 50 percent of all new subscriptions in the countries where it is available. This service was introduced in November 2022 in various markets, including the United States, Australia, Brazil, the United Kingdom, Canada, France, Germany, Japan, and others.
The growth of the ad plan is not surprising, as Netflix has begun directing users toward the $6.99 monthly option by discontinuing its cheaper ad-free plan. Additionally, the platform has been enhancing the features of this plan, offering better resolution and the option to watch up to two streams simultaneously. It has also launched its own advertising technology platform in Canada, with plans to expand it globally in the coming year. Netflix is collaborating with Microsoft to sell ads that will not only appear in the basic plans but will also be showcased during live sporting events, such as the football match it will stream on Christmas Day.
In last month's financial results, Netflix reported an increase of 5 million subscribers, bringing its global total to 282.7 million. The company is scheduled to stream a live boxing match between Mike Tyson and Jake Paul this week, which all subscribers will be able to access for free.
