Google will ban election ads again once the polls close.
This is the second time that Google is enforcing this policy.
Google has decided to prohibit advertisers from running election-related ads once polls close on November 5th for the U.S. presidential elections. This measure, reported by Axios, is the second time the company has applied this policy following its implementation during the 2020 elections. The company argues that it is reinstating this rule "out of precaution and to limit potential confusion, given that votes are likely to continue being counted after Election Day."
In the 2020 presidential elections, the confirmation of President Biden's victory took several days due to the large number of mail-in ballots generated by the pandemic. Google's policy will apply to any electoral ads in the U.S. or those referencing elections in the country, using its advertising platforms such as Google Ads, YouTube, Shopping ads, among others.
Additionally, Meta has also decided to block new political ads during the last week of the U.S. electoral campaign, replicating what was done in 2020. Furthermore, the company has begun requiring advertisers to disclose when they use artificial intelligence or other digital methods to modify their ads.
