Cover Image for "Digg Returns with Its Founder Kevin Rose and Alexis Ohanian from Reddit."
Wed Mar 05 2025

"Digg Returns with Its Founder Kevin Rose and Alexis Ohanian from Reddit."

We are back in 2004, friends.

Kevin Rose has refocused his attention on Digg, a website he founded over two decades ago that gained fame as "the front page of the internet." Since then, Digg has changed ownership and undergone various transformations, while Rose has explored multiple careers in the tech sector. In the past year, he began to consider the possibility of relaunching something similar to his old creation. Although he had received offers to regain ownership of the domain without any previous success, this time everything fell into place.

With the help of a group of collaborators, including Alexis Ohanian, co-founder of Reddit, and Justin Mezzell, a design and product expert, they began discussing how artificial intelligence could enhance the social networking experience. The conversations inspired them and made them feel that there was potential in their ideas.

Now, Digg is making a return to the digital stage. Rose will take on the role of president, Mezzell will be the CEO, and Ohanian will act as an advisor. They have acquired the domain and other assets from an economic group, though they have not disclosed financial details. The platform's relaunch is today, albeit in a limited capacity. Their ambition, however, is significant: they aim to create a user-centered social community that is currently lacking on the internet, backed by the use of artificial intelligence.

Those who remember the old Digg will have an idea of its renewed functionality, where users share links and comment, voting for their favorite content. The option to disconnect content has been removed, and the most popular items will be displayed on the homepage, which the team hopes will reclaim its title as "the front page of the internet." Additionally, smaller communities will be encouraged to share content within their specific niches.

The Digg team is not afraid of being compared to other platforms like Reddit, but they are confident that by focusing on better community engagement, and without the pressures of aggressive growth typical of public companies, they can offer an environment that prioritizes the needs of its users. Rose and Ohanian are convinced that the real challenge has not been adequately addressed: providing communities with the tools they need to function effectively. Artificial intelligence will play a crucial role in this, helping to moderate content and reduce the workload of moderators.

The new version of Digg will incorporate advanced AI tools to enhance content organization and selection. Users will be able to use AI models to engage with their communities. Rose envisions an environment where these tools foster creativity and active participation, turning the platform into more of a community project than a traditional internet forum.

One significant challenge the team will face is how to reward and recognize users for their contributions. Digg will not display follower counts to avoid negative incentives, instead seeking to honor those who make valuable and constructive contributions. Although they do not yet have all the answers about its functionality, the team considers the first version to be just a prototype, with the intention of exciting users with the return of Digg and building the future of the platform as a community.

The initial relaunch will offer a homepage with some sub-communities and links, aiming to evoke nostalgia for the old Digg while gradually and continuously developing their proposal.