Cover Image for Artificial intelligence improves camera technology, but harms photography.
Wed Mar 05 2025

Artificial intelligence improves camera technology, but harms photography.

Artificial intelligence has transformed camera technology and photo editing software, but its impacts on the photography industry as a whole will be profound and not always positive.

Artificial intelligence has significantly impacted photographic technology in recent years, improving the capture, organization, and editing of images. However, there are concerns about the negative effects this could have on the perception of the photographic medium itself.

In an initial analysis, it is necessary to recognize that artificial intelligence poses a threat to photography. Nevertheless, the impact may not be as severe as one might assume. The areas of commercial and stock photography appear to be the most affected, as improvements in AI will provide companies with cost-effective alternatives to photoshoots that require resources and high expenses.

It is important to note that artificial intelligence cannot produce an authentic photograph. A device that captures light is needed to expose a photosensitive surface. The essence of photography lies in capturing specific moments. As long as there are no robots capable of effectively handling cameras, traditional photography will maintain its place, especially at events like weddings or news situations.

AI-driven technology is enhancing both cameras and editing software. AI tools can optimize autofocus systems by recognizing different subjects and adjusting variables like exposure and white balance according to the environment. More advanced phones have begun incorporating computational photography to add tactical improvements at the moment of taking the photo.

Moreover, editing programs have integrated AI tools that facilitate tasks, such as replacing an unattractive sky with a more dramatic one. Adobe, for example, has incorporated AI-based tools that allow photographers to work more efficiently by anticipating their personal editing style. The positive impact of noise reduction software is also noteworthy, as it has transformed photography in low-light conditions, thus expanding image capture capabilities in these environments.

However, the emergence of AI-generated imagery could exacerbate unrealistic expectations about what a photographer can achieve. In particular, wedding photographers face a constant challenge due to perfection standards imposed by the influence of social media. The results of an ostentatious celebration may not be comparable to those captured in a less glamorous setting, which could generate frustration among clients.

Additionally, the use of AI could further devalue professional photography. As standards and costs are threatened, the rationale for hiring a professional photographer comes into question. The availability of quality photography facilitated by smartphones has created doubts about the need for specialized services, negatively affecting many professionals in this field.

On the other hand, the creative process is intrinsically human. The creation of AI-generated images lacks the unique artistic vision that artists like Henri Cartier-Bresson or Annie Leibovitz offer. While some photographers and artists are beginning to employ AI capabilities to enrich their work, it is crucial to remember that artificial intelligence should be seen as a tool that complements human creativity, not as a substitute.

The relationship between artificial intelligence and photography is a complex and evolving topic. Although AI has brought significant advancements, it should always be considered as support for human artistic expression, ensuring that the creative essence of photography is not lost in the process.