Amazon Music Unlimited raises its prices, diminishing its appeal compared to Spotify and Apple Music.
Prices are rising, whether you have a Prime membership or not.
Amazon Music Unlimited subscribers will face an increase in their plan rates, regardless of whether they are Prime members or not. The company has announced the new prices, which were detailed in a FAQ section. For Prime members, the cost of an individual plan will increase from $9.99 to $10.99 per month, and the annual subscription will rise from $99 to $109. For those who are not Prime members, the price of an individual plan will be $11.99, up from $10.99.
The most significant increase corresponds to the family plan, which will rise from $16.99 to $19.99 per month and from $169.99 to $199.99 annually. With these changes, the price of Amazon Music Unlimited without Prime aligns with that of Spotify, which also costs $11.99 for an individual plan. This has reduced the perception of Amazon Music Unlimited as an economical option, especially in comparison to other streaming services.
The new prices have been in effect since January 29, 2025, for new customers, while current subscribers will see the new costs reflected starting March 5, 2025, depending on their billing cycle. With these price increases, the decision to choose Amazon over Spotify or other streaming services becomes more complicated.
Although Amazon Music Unlimited provides basic features like ad-free streaming and playlist creation, it also offers HD and lossless audio, an aspect that Spotify has not yet matched. With this in mind, many users continue to value the benefits of platforms like Apple Music and Spotify, which offer greater customization and features such as radio stations and artist-curated playlists.
Amazon justifies these price increases by citing the introduction of new features and content. One advantage of Music Unlimited is its integration with Amazon Echo speakers and smart devices, allowing for an easy transition between streaming platforms.
