Las grandes tecnológicas proporcionan a las campañas tanto el veneno como el antídoto para la Inteligencia Artificial General (IA).
Microsoft y Google han enseñado a docenas de grupos políticos cómo utilizar herramientas de inteligencia artificial generativa como sus chatbots Copilot y Gemini, sin embargo, la situación es un poco complicada.
Democratic leaders in the tech industry are emphasizing the importance of training political campaigns on the latest tools to prevent future issues. Matt Hodges, executive director of Zinc Labs and former engineering director for the Biden 2020 campaign, highlighted the need to start the training process immediately to stay ahead.
Earlier this year, major tech companies such as Amazon, Google, Meta, and Microsoft committed to implementing "reasonable precautions" to avoid their AI tools contributing to potential electoral disasters worldwide. The agreement includes requirements for detecting and labeling deceptive content generated by AI.
Microsoft and Google have integrated their labeling and watermarking programs into campaign workshops. Microsoft offers a crash course on its "content credentials" technology, while Google presents its SynthID program for labeling images created with AI tools.
These authentication measures are crucial for mitigating the risks posed by deepfakes and other AI-altered content during elections. However, despite these efforts, none of the current authentication methods are foolproof.
As Election Day approaches, tech giants are playing a dual role by providing both the problem (AI-generated content) and the solution (authentication programs) to political campaigns. Even if these authentication programs could identify AI-generated content with 100% accuracy, government intervention might be necessary to standardize the technology.
Ultimately, it will be up to the AI industry to avoid creating or disseminating harmful content in the lead-up to the elections and beyond.
