They suggest that Tim Cook should emulate Steve Jobs to revitalize Siri.

Apple CEO Tim Cook is facing pressure to explain the delay in implementing advanced Siri capabilities within the company's ecosystem, according to analyst Ming-Chi Kuo. During the WWDC 2024 event, Apple unveiled an enhanced version of Siri featuring artificial intelligence as part of its project dubbed Apple Intelligence. However, the more sophisticated functionalities, which include personalized responses and tasks across different applications, have been postponed until 2025 at the earliest.

In a recent post on X, Kuo acknowledged that developing large-scale artificial intelligence services is not something that can be achieved quickly. While he understood the delay of Apple Intelligence, he felt that the way the company has communicated about this issue could be improved. He noted that when announcing Apple Intelligence at WWDC, the company was aware it wouldn't meet the stated timelines, which, although understandable, was not the best decision given the context.

One of the aspects Kuo criticized the most was the lack of transparency in how Apple communicated to users that Siri's development was not progressing as expected. In his opinion, the situation could have been handled more effectively, similar to how Steve Jobs managed the "antennagate" crisis in 2010 by acknowledging a design flaw with the iPhone 4 and offering solutions to consumers.

While Cook has also dealt with crises in the past, such as the controversy over Apple Maps in 2012, where he opted for a public apology letter, the current context is different; there is no widespread backlash or imminent crisis from users, which might be influencing his decision not to hold a press conference. The company prefers to avoid repeating past mistakes, like those with Apple Maps, and will refrain from launching an improved version of Siri until it is completely confident in its functionality.