The world's leading website builder seeks to save time for businesses with a new tool.
A new automation creator is now available in Wix and Wix Studio.
Wix has introduced a new automation builder aimed at making it easier for businesses to automate repetitive tasks, thus saving time and effort. This tool features a "dynamic visual canvas" interface that allows users to design, modify, and manage complex automation logic easily.
All task management is carried out from a centralized automation table, enabling users to track activation counts, monitor key metrics, view workflow summaries, and make real-time adjustments. This way, businesses can dynamically tailor their processes to their specific needs.
The new builder integrates with Wix Services, allowing businesses to use contextual data to develop smart solutions. For instance, personalized discount codes can be generated based on a customer's purchase history, spending habits, or items they have purchased previously.
Additionally, businesses have the option to automate notifications, such as appointment reminders, billing alerts, or follow-up emails for abandoned carts. The platform includes email automation capabilities that provide detailed engagement statistics, allowing users to track open rates, click-through rates, and other performance indicators. Automated SMS messaging is also offered, providing an additional avenue for businesses to communicate with customers through timely updates, offers, or reminders. Although users receive a limited number of free actions, such as sending emails and SMS, there are additional options that can be unlocked through premium upgrades.
Wix's automation builder is now available on both Wix and Wix Studio, presenting an innovative solution for businesses looking to streamline their workflows and enhance customer engagement.