Sonos faced a challenging 2024; here's how it plans to offer a more prosperous new year.
How Sonos Plans to Recover in 2025.
Sonos had a challenging year in 2024. Following the launch of a new app in the spring, the company quickly found itself facing multiple issues that impacted its brand reputation. The controversy surrounding the app even overshadowed the debut of the highly anticipated Sonos Ace headphones. Looking towards a better future, Sonos is preparing its strategy for 2025.
The company has revealed a detailed plan for updates to its app, indicating that the return of the previous version is not being considered. Instead, the effort will be focused on optimizing the current app. Nick Millington, the director of innovation, shared details about the improvements that will be implemented at the beginning of the new year. These include restoring the option to edit playlists and the snooze function for alarms, as well as enhancements to the local music library and the overall responsiveness of the app.
Despite the challenges they have faced, Sonos continues to move forward with its updates. The next significant update is expected to take place in January. Although the concerning issues with the app have affected the workload of the engineering team, this has not prevented the company from launching new products such as the Sonos Arc Ultra, which has received praise for its bass performance and innovative features aimed at providing a home theater experience.
Anticipation is also building around the launch of a new device, a TV streamer that has not yet been officially announced. So far, Sonos has kept the details of the new product under wraps, although it is known that the company is collaborating with the creators of the smart TV operating system known as Ventura. Despite concerns about Ventura's origins, which come from an advertising company, this partnership is expected to benefit Sonos thanks to strong relationships with major streaming platforms.
Rumors suggest that this new streamer could be launched in 2025, with a price point under $200 and tight integration with other Sonos products. If the company can successfully implement these improvements, it could pave the way for a new era for the brand, leaving behind the difficult year it has encountered.
