Snapchat is reshaping the way influencers generate revenue on the platform.
The program inserts ads into the content of Stories and Spotlight.
Snapchat is making adjustments to the way users earn money on the platform by launching a new unified monetization program. This new system will cover both content published in Stories and Spotlight, which is the discovery feed similar to TikTok, filled with recommended videos. With this program, influencers will be able to earn revenue from ads placed in Stories and eligible Spotlight posts.
Previously, monetization for these formats was separate: earnings from Stories were managed on one side, while those from Spotlight were handled through another program. Currently, the new system is in a testing phase with a small group of users, and its full implementation is scheduled for February 1, 2025.
To be part of this program, users must meet certain minimum requirements: having 50,000 followers and achieving at least 10 million views on Snap, 1 million views on Spotlight, or 12,000 hours of viewing in the last 28 days. Additionally, creators are required to post consistently, making at least 25 posts per month in Stories or Spotlight, and having posted in Spotlight or public Stories at least 10 times in the last 28 days. Some of these requirements are considerably higher compared to those previously set.
For example, to be eligible for earnings through Spotlight, creators previously needed a public profile, 1,000 followers, and 10,000 video views. Other video platforms have also simplified or modified their creator funds. On TikTok, for instance, there is now a single program for creators that requires videos to be longer than 1 minute. On YouTube, creators of Shorts earn revenue through advertising, a move aimed at effectively competing with TikTok.