Netflix admits that its brief integration with the Apple TV app was a mistake.
It seems it was too good to be true after all.
Throughout 2025, the relationship between Netflix and the Apple TV app has taken an unexpected turn. This morning, Netflix was briefly seen as a "participating" service within Apple TV, allowing features such as the watchlist and "continue watching" option. However, this inclusion turned out to be a mistake, as confirmed by a Netflix spokesperson, who stated that the situation has already been reversed.
Since its inception, Netflix has maintained a firm stance against integrating its content with platforms that aim to consolidate various streaming options, including those proposed by Apple and Google. Therefore, Netflix's apparent openness to Apple TV surprised many, especially since there was no official announcement regarding the matter. According to reports, this misunderstanding was attributed to a technical glitch.
For now, Netflix continues to insist that users access its content exclusively through its own app. While some hold out hope that this approach may eventually change, such a shift does not seem imminent. This situation reveals that, despite the possibilities, Netflix still prefers a clear separation in the viewing experience of its users.
