Meta claims that AI-generated images of Northern Lights are comparable to the real ones.
Meta fails to grasp the situation.
Meta has proposed a solution for those who couldn't go out to enjoy the spectacular aurora borealis on Thursday night: using artificial intelligence to simulate it. However, the reactions from users on Threads who responded to this suggestion, accompanying their messages with AI-generated images of the northern lights, reflect a clear disapproval of the idea.
In Meta's post, images showed the northern lights illuminating the Golden Gate Bridge, an urban skyline, and a Ferris wheel. This initiative seems designed to capitalize on the popular moment when many people were sharing their own photos of the impressive and rare spectacle that spread across much of the United States that night.
As comments are explored, some users share their own AI-generated images, while reactions range from thoughtful criticism to displays of frustration in all caps, mixed with touches of humor. One user, identifying themselves as an "astronaut/particle physicist and AI scientist," offered a particularly detailed comment. Others, meanwhile, displayed photos they claim to have taken of the natural event.
Meta's strategy, similar to other advertising launches that have failed to tune into public sentiment, does not capture the essence of the moment. Users' posts are not just about showcasing attractive images; they are also engaged in a collective celebration of a rare shared experience. In this context, inserting an AI-generated image seems inappropriate.
Society is still in the process of addressing complex issues related to artificial intelligence, such as its impact on photography and the ethics of using available artistic works on the internet for training. Until these discussions are resolved, posts like Meta's will continue to fail to connect adequately with the real experiences of the community.