"Don't Underestimate the LG B5 in 2025"

Last week, a team of experts had the opportunity to visit the LG headquarters to take a closer look at the 2025 models that were showcased at CES in January. Over the past few months, the focus has been on significant advancements in WOLED technology. The new G5 model abandons Micro Lens Array (MLA) technology and the three-layer structure, which included a yellow/green/red layer between two blue layers, to adopt a new four-layer configuration instead, featuring red, green, and, for the first time, two blue layers. Such advancements often grab headlines in the audiovisual space, but after the visit, there was a particular interest in LG's lesser-mentioned OLED series: the B series.

The G series is known as the best of all, as it releases the most innovative technology each year, while the C series stands out for offering an optimal balance between performance and price. In contrast, the B series has been waiting for more attention, and it is worth highlighting some of its features, especially the B5 model, which presents itself as quite intriguing.

In recent years, improvements in different types of televisions, from the most economical to high-end models, have diminished compared to what was seen five years ago. Currently, all available models are at least acceptable, and performance advancements have reached the lower ranges. Examples of this include last year's surprise launch of Sansui's OLED and the newly announced Philips Roku OLED TV. Previously, this market segment was almost nonexistent, but now there are multiple competitors.

Based on recent data, it is suggested that the performance of the LG C5 could be comparable to that of the LG G2, which would position the B5 in a similar range to the highly recommended LG C2 OLED TV. In previous years, the easy answer to the question "Which TV should I buy?" was the C2, and many who chose to purchase it are still satisfied.

During the initial presentation, it was announced that the B5 would be available in an 83-inch model, but after a gaming demonstration, it was noted that there was a 77-inch variant. After some inquiries, it was clarified that the B5 will be available in sizes ranging from 55 to 83 inches, although it was warned that the smaller sizes would only be available through certain retailers, whose list has not yet been revealed. News about availability is expected in the coming weeks. Once pricing (which will likely not align with those announced for Europe) is communicated, it will be possible to more clearly assess how the B5 will position itself in relation to Philips and Sansui models, or others that may enter the market.

According to the experts present, competition in the entry-level OLED television segment is about to intensify.