All Elite Wrestling will begin airing on Max in January.

The streaming era in the world of professional wrestling is beginning to take shape. WWE's flagship program, Raw, will no longer be available on cable and will move to Netflix in January. On the other hand, Warner Bros. Discovery and All Elite Wrestling have announced a multi-year rights extension, allowing AEW content to be available on Max starting in January 2025.

AEW, the wrestling promotion led by Tony Khan, will expand its presence on this popular streaming service. Episodes of its weekly shows, Dynamite and Collision, will stream simultaneously on Max on Wednesdays and Saturdays, while continuing to air on TBS and TNT, respectively. Previous episodes will also be available on demand. AEW has been on WBD networks since its inception, so this migration to Max has been expected for some time.

Tony Khan commented that this extension “continues the tradition of iconic wrestling events broadcasted on TBS and TNT, while establishing a new legacy for AEW through weekly live broadcasts on Max over the coming years.” Starting next year, AEW's pay-per-view events will be available to Max subscribers at a discounted price, which marks a significant difference from WWE's current model in the United States, where premium events can be viewed as part of a standard Peacock subscription at no additional cost. However, AEW seems unwilling to forfeit the revenue generated from independently selling tickets for events. The percentage discount has not yet been specified; AEW has indicated that it will provide more details “in the coming months.”

So far, AEW fans have had to purchase pay-per-view events through a variety of lesser-known services, such as Bleacher Report and TrillerTV, or directly through cable and satellite providers. Recently, YouTube also began offering the events. With the new agreement, AEW has stated that “all the marketing and promotions for those PPV events will be exclusively focused on Max.”

This new contract, which amounts to approximately $150 million annually according to reliable sources, is another reflection of the growing demand for streaming services for sports and sports-related content. Warner Bros. Discovery is preparing to launch Venu Sports, touted as the ultimate sports streaming service, in collaboration with Disney and Fox, later this year at a cost of $42.99 per month.