Max is testing HBO channels available all the time.

Max joins the growing list of streaming services offering cable-like channels available 24/7. Recently, Warner Bros. Discovery announced that it is testing a set of permanent channels that reflect the shows and movies broadcast on its linear HBO channels. This feature is being rolled out to a select group of ad-free subscribers in the United States.

Among this new offering are the HBO Comedy channel, which includes original series like Curb Your Enthusiasm, documentaries about comedians, and comedy films. The HBO Signature channel, focusing on dramas, and HBO Zone, which features classic series and movies, are also available. HBO and HBO 2 channels will be dedicated to premieres and current content.

The live channels will be accessible from the main page of Max. Similar to ad-supported free streaming services like Pluto, as well as curated channels on platforms like Disney Plus, Amazon Prime Video (formerly Freevee), Paramount Plus, and Peacock, these new HBO channels are designed to make it easier to explore content when viewers are unsure of what to watch or simply want something in the background. Max had previously launched similar features in Europe.

This trial gives Max the opportunity to experiment with curated or thematic channels, which it plans to introduce to the service next year. The possibility of live channels tailored to user preferences is also being considered. Tyler Whitworth, product director at Warner Bros. Discovery, commented that they are excited about the idea of further personalizing the experience and bringing channels oriented to the specific interests of each user in later phases of this experience.

For users who are part of the trial, a row titled "Channels" will appear on their Max homepage. By selecting a channel, users will have direct access to the program or movie currently airing, with controls to restart, rewind, and fast-forward the content.