YouTube allows creators to choose whether to permit the use of their content for third-party artificial intelligence training.
You have the option to authorize companies to extract content from your videos.
YouTube is implementing a new option that allows creators to grant external companies the use of their videos to train artificial intelligence models. It's important to note that the default setting is turned off, meaning that if you do not wish to allow these companies to use your videos, no action is required. However, those who do want to enable this option will be able to do so, as Google states that "some creators and rights holders" might be interested in this functionality.
A member of the YouTube support team, identified as Rob, mentioned that this initiative represents a significant step in supporting creators and exploring new ways to value their content in the age of artificial intelligence. He added that features that facilitate collaborations between creators and external companies will continue to be explored, including authorized methods for accessing content.
The new setting will be available in YouTube Studio in the coming days, and unauthorized scraping of content will remain prohibited. According to a support page, creators will be able to select which external companies they will allow to access their videos, or simply authorize all. Among the initial companies included in this option are AI21 Labs, Adobe, Amazon, Anthropic, Apple, ByteDance, Cohere, IBM, Meta, Microsoft, Nvidia, OpenAI, Perplexity, Pika Labs, Runway, Stability AI, and xAI.
A spokesperson for YouTube, Jack Malon, confirmed that the list of companies is accurate and that they have been selected for their work in generative artificial intelligence models, making them valid candidates for potential collaboration with creators.
This announcement comes amid reports about artificial intelligence models from major companies, such as OpenAI, Apple, and Anthropic, which have been trained with content gathered from YouTube. Google, for its part, already uses YouTube data to enhance its artificial intelligence tools, stating in September that content uploaded to the platform is used to enrich the experience for both creators and viewers.
