You're Not Alone: Amazon's Shopping App is Testing a New Design.
The new version of the homepage aims to optimize product recommendations.
Amazon has begun testing a new design for the homepage of its shopping app on Android and iOS devices, following the incorporation of more artificial intelligence into its shopping experience. Starting today, millions of users in the United States will notice changes, with an expansion of these modifications planned for the coming months.
The redesign aims to maintain the focus of the current layout, which is to provide personalized recommendations based on shopping habits, browsing history, deals, and other indicators related to the user's shopping activity. The introduced modifications feature larger and more eye-catching graphics, more dynamic product curation, and increased emphasis on horizontal scrolling across various collections and sub-hubs.
Moreover, the space allocated for ads has been increased, although the extent of this scrolling is still unclear. For example, sports fans might see an ad for Thursday Night Football alongside products like their pre-workout supplement, while parents could view toys, children's books, and possibly the new Kindle, in addition to enticing offers on diapers.
Amazon has been gradually testing different parts of these user interface changes for some time. One of the innovations is a new section called "Buy Again," which makes it easier to replenish frequently used products. However, some users have noted that the previous experience felt too random and scattered.
With these improvements, Amazon hopes to provide product recommendations that are more relevant to each user, aligning better with their tastes and needs, while also potentially encouraging increased spending in their purchases.
