Timex develops a watch equipped with a sensor to monitor brain activity.

Timex has announced a new collaboration with Pison, a technology company specializing in the development of a platform that enables brain tracking and neuronal detection for everyday devices. This partnership aims to incorporate Pison's technology into a new line of products expected to hit the market early this year. Additionally, it is anticipated that they may be working on a smartwatch powered by Qualcomm's Snapdragon W5 processor.

Pison's electro-neurography (ENG) platform monitors the electrical activity generated by the brain using a biosensor placed on the skin. Combined with AI-powered algorithms, this system can provide valuable data on mental health, sleep quality, athletic performance, and overall brain health. The operation of this device is similar to that of a heart rate sensor, but instead of measuring heartbeats, it focuses on the brain.

Pison has collaborated with STMicroelectronics to achieve the miniaturization of its ENG biosensor, thus facilitating its integration into wearable devices. Furthermore, this sensor is already present in some smartwatches, such as the Mobvoi TicWatch Pro 5. Currently, Pison offers a wristband that incorporates its technology, designed to measurably and comprehensively enhance mental and physical capabilities, particularly aimed at users seeking to optimize their cognitive skills. However, the design of the current device is not focused on lifestyle, which may limit its appeal.

Marco Zambianchi, president of Timex, has expressed his enthusiasm for this collaboration, highlighting the company's commitment to offering innovative wearable devices that positively impact consumers' lives. This partnership with Pison will allow Timex to explore new possibilities in the realm of smartwatches and wearable technologies, thus providing exceptional value and functionality to its customers.

Regarding the features of the future Timex device, it is expected that the smartwatch or wristband will utilize Pison's sensor to provide information about the user's mental health and overall well-being, including data on sleep, anxiety, and alertness levels. The device is also anticipated to support athletes in enhancing their cognitive abilities and monitor neurodegenerative diseases such as Parkinson's and Alzheimer's, in addition to assessing the impact of head blows in contact sports and military settings.

A complementary app will present the data collected by the sensor, and Pison will include a gesture-based control system reminiscent of Apple's Double Tap system, facilitating interaction with the device. This sensor has the ability to recognize complex gestures using the electrical activity generated by the brain in response to finger movement intentions.

Timex has a history of developing smartwatches and wellness-oriented products, such as the Metropolitan R and the Teslar Watch. The company joins other competitors, such as Alphabeats, which are also exploring the use of brain-tracking devices to improve performance and reduce stress. The first wearable from Timex featuring Pison technology is expected to be available in the spring, possibly with the integration of Google’s Wear OS software.