The young woman behind 'Hawk Tuah' presents Pookie Tools, an AI-powered dating advice app, and its functionality is remarkable.

Haliey Welch, a 22-year-old young woman who went viral thanks to her video "Hawk Tuah," has managed to turn her brief stardom into a successful career. In just a few months, she has amassed around 5 million followers across various social media platforms. She recently launched her own podcast titled "Talk Tuah" and is now venturing into the tech world with a new dating advice app called Pookie Tools.

Pookie Tools was introduced this week in the App Store and offers a variety of features aimed at Gen Z singles. The app includes an AI chatbot that helps initiate conversations, general dating advice, outfit recommendations for outings, as well as suggestions for improving dating profiles and a zodiac compatibility feature. This innovative tool arrives at a time when many young people feel dissatisfied with the current culture of online dating, which is often marred by issues like ghosting and scams. Some users have already turned to AI tools like ChatGPT for dating advice.

While Welch is not the first content creator to launch an app, it is uncommon for someone to do so in the early stages of their career, which may indicate some concern within the creator community about the sustainability of their success. More established influencers, like Marques Brownlee (MKBHD) and David Dobrik, have released their own apps in the past.

Welch shared that it was on Bill Maher’s podcast where the idea of becoming a relationship coach was suggested to her, giving birth to the concept of the app, which carries a cute nickname she uses for her boyfriend. To develop Pookie Tools, she collaborated with Ben Ganz, founder of Ultimate AI Studio, a customer service automation platform based on AI. At first glance, the app seems to be a fun and promising proposition for those navigating the complex world of dating and relationships. It is similar to other AI-based relationship coaching tools, generating responses to various questions in that realm.

One of the standout features is its ability to suggest creative date ideas, taking into account location and whether it's the first or tenth time they are meeting. Additionally, the app offers suitable outfit recommendations for different dating scenarios, from a casual coffee to an elegant dinner. It can also analyze users' dating profiles, providing feedback on how to enhance attractiveness or suggesting adding photos that better reflect their personality.

Pookie's "Flirt Meter" evaluates text messages on a scale from 0 to 100, calibrating their level of flirtation. However, when testing the Pookie Tools chatbot, it was noted that the responses were generic and lacked the distinctive personality that was expected, turning out to be quite similar to ChatGPT and other existing AI tools. According to Ganz, they are in the process of training the model using transcripts from the podcast.

Two potentially controversial tools are the "Bald Predictor" and the "Height Detector." The former analyzes a photo to detect potential hair loss patterns, while the latter uses proportions and the environment to estimate height. Both features appear to have arisen in response to complaints from some women about men skewing their height or hiding their baldness in their profiles. Although Welch clarifies that her intention is for these elements to be light and fun, she acknowledges that as a woman who is 5'8" tall, the height detector is her favorite. However, as with any AI technology, the Height Detector does not guarantee total accuracy and only provides an estimate.

Welch and Ganz plan to introduce new features in the future by collaborating with podcast guests and other content creators, although they did not provide specific details. Celebrities like Holly Madison and Whitney Cummings have appeared on Talk Tuah, which could attract more users to the app. Pookie Tools operates under a subscription model, costing $7 per week or $50 per year, and also offers a three-day free trial.