The printer market may be dominated by a single brand, but an unexpected number of people still do not own one.
Japanese brands seem to be enjoying a prominent preference.
A recent opinion study has highlighted trends in printer ownership, revealing that many people do not own this device in their homes, despite companies like HP capturing a significant portion of the market.
The survey, conducted among 3,676 participants from a WhatsApp community and focused on the question "What printer do you have?", showed both expected and surprising results. HP emerged as the leading brand, with 38% of respondents claiming to own printers from this company. This dominance of HP is notable, especially considering that 21% of respondents indicated that they do not own a printer at all.
Additionally, it was observed that Japanese brands such as Brother, Canon, and Epson are very popular among printer owners, combining for a total of 37%. Specifically, Brother holds 11% of the market, Canon occupies 14%, and Epson accounts for 12%. On the other hand, other brands like Kyocera, Oki, Ricoh, Xerox, and Lexmark represent less than 5% of the responses, suggesting that while they have their niche, they do not have significant visibility among respondents.
The growing trend of not owning printers may be related to urban living conditions, where printing services are accessible in libraries or office supply stores. This may lead people to consider purchasing a personal printer unnecessary. Furthermore, the ongoing high costs associated with ink cartridges and maintenance may dissuade potential buyers. An additional study indicates that while the shelf price of many printer cartridges is under $20, the long-term cost for owners could amount to between $5,000 and $10,000 per liter of ink.
