The Nikon Z50 II is designed for creators and features a dedicated button for film simulation.

Camera companies are improving their marketing for entry-level models, offering features that allow beginners to capture quality images right from the start. A recent example is the Nikon Z50 II, a mirrorless camera priced at $910, featuring an exclusive "Picture Control" button that promises eye-catching, share-ready results for social media. This new model offers faster shooting speeds than its predecessor, the Z50, in addition to improved autofocus and superior video quality.

The Z50 II is clearly designed for content creators, incorporating several functionalities inspired by competitors like Sony, Fujifilm, and Panasonic. One of the standout features is the new Picture Control button, which provides 31 preset settings, such as Denim, Toy Camera, and Carbon, applicable for both photos and videos. It is also possible to download "Imaging Recipes" from the Nikon Imaging Cloud, which include custom settings for color, brightness, and hue, similar to what the Panasonic S9 model offers. Regarding video, it now includes a Product Review Mode that automatically shifts focus from the creator's face to the product they are holding, a feature reminiscent of Sony's Product Showcase.

When it comes to power, the Z50 II is impressive, allowing bursts of up to 30 fps in electronic mode (JPEG) or 11 fps (RAW/JPEG) with the mechanical shutter. The autofocus has been upgraded for greater responsiveness and now features 3D tracking using AI modes for animals, birds, and vehicles, as well as an automatic mode that optimally selects the subject.

Significant improvements have also been made in video features. The camera offers 4K recording at 30p (without crop) and 4K at 60p (with a 1.5x crop), a substantial upgrade from the previous model, which only provided 4K at 30p. The new N-Log recording option in 10 bits, instead of the 8 bits without log that the Z50 offered, promises to expand dynamic range and provide filmmakers with more creative possibilities in editing.

However, there are some limitations to consider. The 20.9-megapixel resolution is considered low for this price range, and the absence of in-body stabilization means that electronic stabilization will have to be relied upon for video, which entails a minor crop. Additionally, the body design may come across as a bit dull, although Nikon is likely to release a Zfc II model in the future with similar features but in a retro style.

Among other features, the camera includes a built-in flash, an articulated screen, an electronic viewfinder with 2.36 million dots (now with 1,000 nits), a UHS-II card slot, microphone and headphone inputs, an indicator light, a waveform monitor, USB streaming support, and an extended ISO range of up to 512,000. Currently, the Nikon Z50 II is available for pre-order at $960 for the body only, or $1,050 with the Nikkor Z 16-50mm f/3.5-5.6 VR lens.