The new BMW iDrive technology turns the entire windshield into a heads-up display.

At this week’s CES, BMW unveiled an innovative iDrive operating system featuring a standout 3D heads-up display (HUD) that stretches from one pillar to another across the windshield. Among the features of this futuristic design is a revamped steering wheel with haptic buttons and an augmented reality system that overlays navigation directions and driver assistance with road information. One of the most noticeable changes is the removal of the traditional instrument panel from the dashboard, now replaced by a customizable digital version projected directly onto the windshield.

Christian Bauer, head of digital and UX at BMW, mentioned that a new perspective has been adopted in user experience (UX) design. This approach aims to bring information closer to the street, enabling drivers to make quicker decisions without taking their eyes off the road. The new version of the system will be implemented in the X series SUV, which is built on the fully electric Neue Klasse platform and is set to debut in late 2025.

As part of its evolution, BMW is following the lead of other brands like Tesla by reducing the number of screens and dials inside the vehicle. Although they are not the first to project information onto the windshield, this move seems bold for a company known for its “Ultimate Driving Machine” slogan, especially considering that its drivers have historically preferred classic indicators.

BMW's chief technology officer, Frank Weber, commented on the reception of the new design, noting that while there was some concern in the boardroom initially, overall, the company is not fearful of a possible negative reaction. The new system focuses more on providing a layer of augmented reality that keeps the driver more connected to the road.

This isn't the first time BMW has mentioned the heads-up display called BMW Panoramic iDrive; a prototype was introduced at CES 2023 with the iVision Dee concept, framed within the BMW Operating System X platform. This HUD stretches across a black strip at the bottom of the windshield and displays data in three dimensions, including speed, driver assistance information, traffic signs, and battery charge status. Drivers will be able to customize the information they want to see while driving.

Unlike other HUDs that require a specific angle to be visible, BMW claims that the new display will be visible to both the driver and the passenger. Moreover, navigation features and driver assistance are integrated into the HUD, so the path ahead will be highlighted in green when using assisted navigation.

Although the display surface is the windshield, BMW clarified that it will not be a specialized glass, thereby avoiding additional costs for replacements. A special film on the windshield ensures that the 3D images are sharp and clear.

Along with the HUD, BMW also introduced a new rhomboid-shaped infotainment screen that allows for a more customizable interface. Users will be able to organize frequently used apps on the main screen for quicker access. Additionally, the company plans to launch an app store for the new UX, which may include paid options for special lighting packages.

BMW employs artificial intelligence to “learn” from drivers’ habits and offer relevant features. For instance, if a user tends to select Sport mode when taking winding roads home, that option will automatically appear on the central screen. The company is also developing language models to enhance voice recognition functionality, simplifying tasks such as finding a nearby charging station to a store.

Finally, the steering wheel in the new Neue Klasse platform has also been redesigned, featuring a new set of buttons that activate with backlighting and provide haptic feedback when pressed. While it's not yet possible to assess the clarity of the HUD in a real-world environment, BMW has opened the door to experiencing its innovations early.

The new iDrive and interior design will begin to roll out in BMW vehicles at the end of 2025.