The Microsoft Store Receives New Improvements and Tips.
The recent visual refresh of the Microsoft Store aims to keep users engaged.
Microsoft is rolling out a preview update for its store, aiming to attract more users to spend time and make purchases on the platform. The most notable changes focus on the product pages for apps and games, which will receive a visual refresh similar to Netflix's style. This preview, referred to as version 22409, is already available for Windows Insiders across all Insider channels and is expected to be accessible to all users soon.
The company introduces what it describes as "an immersive experience" at the top of app pages, replacing traditional images and text descriptions. When users access a page for an app or game with an available trailer, it will start playing automatically while they browse the product page. If the app or game does not have a trailer, an attractive image provided by the developers will be shown instead.
For those users who prefer to avoid automatic video ads—a feature that has generated discontent on streaming platforms—Microsoft assures that it will be possible to disable this option from the store's settings. Additionally, the new product pages will be available in both light and dark modes, allowing them to adapt to Windows 11 themes.
As this initiative progresses, there remains uncertainty about how app and game developers will react. Microsoft is encouraging creators to take advantage of the new store functionalities.
Although this update may not be the most dramatic, it could lead to gradual improvements in user experience, which in turn might encourage more people to explore the Microsoft Store, a part of Windows 10 and Windows 11 that the company wishes to popularize. This update follows a notable enhancement aimed at making the store faster and easier to use, which should result in more efficient loading and better organization to facilitate the search for apps and games.
As Microsoft seeks to increase the popularity of its store, the company is also careful not to introduce drastic changes that could cause errors, given the uneven history of some Windows 11 updates. The goal is for the store to become a robust, functional, and reliable place for Windows users to download and install apps and games, a goal that will require time and attention from Microsoft.