The Coca-Cola Christmas commercial created by AI is not popular on the internet.
The announcement states: "It's always the authentic."
Coca-Cola has decided to "reinvent" one of its classic Christmas commercials from the 90s using artificial intelligence. The new version of its famous ad "Holidays Are Coming" has failed to generate a positive reception on social media. In the original, a fleet of Coca-Cola trucks decorated with Christmas lights traveled through a picturesque winter village, accompanied by a song that proclaimed, "'Tis the season, it's always the real thing."
Although this ad has been replicated in previous instances, such as in a version for the UK and Ireland in 2020, the current adaptation uses AI technology to provide a renewed interpretation. The concept remains the same: Coca-Cola trucks arrive in town to bring the magic of the festive season. However, this time, the ad includes AI-generated animals, including polar bears, an emblem of the brand during the holidays.
Despite the attempt at innovation, the public reception has been largely negative. Many internet users took to expressing their displeasure with comments like one user who claimed it seemed like a "poor imitation of the typical Coca-Cola Christmas ad." Another observer expressed feeling like they were witnessing the "death of art and our planet" due to the ad. Critical reactions continued with calls to boycott the brand, arguing that with such a disturbing ad, Coca-Cola could no longer claim that "it's always the real thing."
The background music continues to proclaim "It's always the real thing," while images of AI-generated Coca-Cola bottles are shown. This controversy reflects the high expectations consumers have for an iconic brand like Coca-Cola, especially during a time when traditions and quality are valued.
