SiteGround adds automatic welcome emails to its toolkit.

SiteGround, a leading hosting service for WordPress, has enhanced its platform by incorporating a series of new features designed to increase user engagement, with automated welcome emails being the most notable. This update to the email marketing platform also expands capabilities to include a double opt-in process, social media integration, and the option to view emails in a browser.

The main feature of this update is the automated welcome email. Businesses can use this tool to immediately follow up with new subscribers via a personalized email right after they register with SiteGround. The intention is that this immediate contact will increase the chances of them becoming customers and facilitate the establishment of long-term connections. Starting communication with a new subscriber positively through automated emails is beneficial. SiteGround has highlighted that this type of communication can offer more than just a simple greeting, as it is also an excellent opportunity to present what the company offers, such as free trials or access to webinars and other content.

The company has pointed out that the functionality is entirely intuitive, regardless of prior experience in email marketing. To get started, all that is needed is to select a template that fits the company’s style and brand, thus making it easy to personalize the message. This kind of personalized communication, even if automated, can be a significant boost to marketing strategies.

The new features also align with SiteGround's vision of enhancing interactions through automated emails. One of the simplest yet most effective additions allows users to include social media icons in email templates, thus making it easier for potential clients to connect with the business through social platforms alongside their email campaigns.

To maintain a friendly relationship with subscribers and avoid emails being perceived as spam, SiteGround has implemented a new double opt-in feature. This means that subscribers must confirm their interest in receiving information, contributing to more effective email lists and reducing complaints. Additionally, this feature helps filter out fake email addresses, ensuring that the campaigns are relevant.

Another update includes the "View in browser" option. Previously, recipients had to stay in their email client to read the messages, but now they can access and share emails through a web browser. This functionality reduces barriers to sharing information and could increase visibility on social media. All these new features are already active and available to all SiteGround users.