Second Castle: The New Meme Phenomenon Gaining Popularity on Social Media in Latin America.
The coach of Barcelona de Ecuador, Segundo Castillo, became the subject of memes due to his outfit during the Copa Libertadores.
A meme is defined as cultural content that spreads rapidly and gains notoriety on the internet, often characterized by images, videos, or short messages that can be shared, replicated, and edited. This type of content usually has a humorous, ironic, or satirical touch and often reflects events and situations from everyday life, thus achieving popularity on social media and various digital platforms.
Recently, the head coach of Barcelona of Ecuador, Segundo Castillo, has gained prominence in the virtual world thanks to his outfit at a preliminary round match of the Copa Libertadores, where his team faced the Brazilian club Corinthians. Castillo surprised everyone with an elegant white tuxedo, a style that many in the football world do not recall having seen before. In this regard, the coach stated: "Regarding the attire, I've said it before, I feel that I have to be up to the level of the team I’m with and the tournament we are playing." This statement, along with his unique wardrobe choice, has sparked a wave of memes on social media.