Samsung could integrate ChatGPT into its TVs to compete with Gemini on Google TV, and I’m totally in favor of this idea.
Hello ChatGPT, I need recommendations for something to watch.
A Korean media outlet has reported on a possible collaboration between Samsung and OpenAI to develop a television with artificial intelligence. According to the source, this agreement is described as an “open partnership” between the two companies. Although there are no news yet about new hardware, there is already a precedent for software integration, as ChatGPT is incorporated into Apple’s operating systems as part of Apple Intelligence.
Samsung televisions operate on the Tizen operating system, and the company has incorporated various artificial intelligence features, such as AI Upscaling and AI Sound, in addition to its new Vision AI technology showcased at CES 2025. The latter allows for the identification of dishes displayed on the screen, offering recipes and connecting to Samsung’s cooking app, while also providing live translation.
On the other hand, the integration of ChatGPT into Samsung televisions might seem unexpected, but it makes strategic sense, especially since Google is set to unveil Gemini AI on its Google TV operating system, which will allow users to interact with the television without the need for a remote control. Also announced at CES 2025, Google TV is the successor to Android TV, featuring a cleaner interface and improved recommendations, which include voice activation using "Hey Google."
Next-generation Google TV devices are expected to hit the market by late 2025, suggesting a similar timeline for any collaboration between OpenAI and Samsung.
The prospect of verbally interacting with the television is appealing, especially if technology such as ChatGPT or Gemini is incorporated. Users will be able to ask questions beyond basic functions like recording shows or searching for content on streaming platforms. For example, the integration of Gemini could allow users to ask questions about actors while watching videos on YouTube, facilitating the resolution of debates about where an actor has been seen before, saving time spent pausing, searching on the phone, and verifying information.
In addition to the convenience of verbal searching, one of the biggest drawbacks of current televisions is eliminated: the loss of the remote control. Every remote seems designed to get lost, making it difficult to locate in dark environments. While tracking devices do exist, they require the phone to be found first.
The idea of having tools like ChatGPT or Gemini in a television might seem excessive, but many users could find it genuinely useful, allowing for a smoother experience and avoiding the classic drama of searching for the remote control.