Pizza Hut suggests using the PS5 to keep your pizza warm.
We present the 'PIZZAWRMR'.
Technology and fast food continue to take us into unusual territories. The latest creation from Pizza Hut, known as PIZZAWRMR, might be one of the most extravagant yet. This 3D-printed device is designed to harness the heat emitted by Sony's PlayStation 5 to keep pizza and cheese sticks warm. Yes, it really exists.
However, this is not a product available for purchase in stores; the instructions for this eccentricity are available on the Pizza Hut Canada website. Pizza and gaming enthusiasts can download the blueprints to make their own. The PIZZAWRMR works by covering the ventilation of the PS5, a device already known for its sensitivity to heat, which increases the risk of overheating. It's clear that this creation plays with the PS5's reputation for heat management, although it seems the design could be problematic.
Pizza Hut is not the first food brand to experiment with quirky marketing strategies within the gaming realm in hopes of going viral. A notable example is the KFConsole, a custom gaming computer from KFC that features a special compartment to keep fried chicken warm by utilizing the heat from its components. Additionally, if we look back a bit further in time, we find the Coca-Cola Game Gear: a handheld console from Sega released in the 90s that came with a game featuring the brand's Japanese mascot.