Netflix will launch a Peppa Pig mobile game.
New episodes will also be coming to Netflix in the United States.
Netflix has announced the addition of a new Peppa Pig-related game to its catalog of titles for subscribers, which will be available starting in June. This new release, titled World of Peppa Pig, will launch alongside new episodes of the popular children's series in the United States.
According to a post on the company's blog, World of Peppa Pig offers a variety of creative and educational activities, including spot-the-difference games, interactive mini-games, coloring books, dress-up games, and memory challenges, providing fun for both children and parents.
This new game fits well with Netflix's broader gaming strategy, which considers kid-focused games as one of its four main pillars. The other pillars include multiplayer party games, high-profile launches, and narrative titles, although recently the company decided to cancel its interactive fiction intellectual property, Netflix Stories.
Last July, Netflix also appointed Alain Tascan, a former executive at Epic Games, as the new head of its gaming team.