Microsoft uses Bing to trick users into believing they are on Google.
It is the most recent effort to encourage people to use Bing instead of Google.
Microsoft has implemented a new tactic to encourage the use of its search engine Bing. Currently, if a Google search is performed in Bing without being logged into a Microsoft account, a page is presented that closely resembles the appearance of Google. This apparent strategy aims to make Bing look like Google specifically for that query, while other searches continue to display the standard Bing results without any changes to the interface.
The search result for Google in Bing not only includes a search bar but also an image reminiscent of the well-known Google Doodle, as well as smaller text below the search bar, emulating Google's usual style. To add a more deceptive touch, Microsoft automatically scrolls the page down slightly, hiding its own Bing search bar that appears at the top of the results.
This special design in Bing will be visible to many users, especially when they set up new devices and search for Google from the Microsoft Edge address bar. As mentioned in various sources, this maneuver is a clever attempt by Microsoft to keep users on Bing instead of opting for Google.
This is not the first time Microsoft has resorted to such practices. Over the past few years, the company has been criticized for a series of tactics to persuade users to use Bing or Edge instead of Google and Chrome. Some of these actions include modifications on Chrome download sites, pop-up advertisements in Google Chrome on Windows, integrated surveys on Chrome download pages, and even the use of pop-ups resembling malware to encourage users to abandon Google. In contrast, Google also provides notifications on its platforms to promote the download of Chrome over Microsoft Edge, although its approach is less aggressive compared to Microsoft's actions at the operating system level.
