Meta unveils Edits, its new competitor to CapCut.

Meta recently announced the launch of a new video editing app called Edits, which comes after the removal of CapCut, the video editing app from ByteDance, from Apple and Google stores in the context of the TikTok ban. Adam Mosseri, head of Instagram, informed through Threads that Edits will be available next month on iOS, while the Android version will be released later. He also mentioned that the company is collaborating with selected creators to gather feedback on the app.

Mosseri emphasized that Edits is designed for those passionate about creating videos from their phones. He stated that the company's obligation is to provide the best possible tools for creators, despite the changing market circumstances. The new app will feature a range of creative tools, including a tab dedicated to inspiration, another for tracking ideas, and a high-quality camera. It will also allow users to share draft versions of their creations with friends or collaborators, and creators will be able to view analytics on the performance of their videos created with Edits on Instagram after publishing.

The executive underscored that the app is aimed "more at creators than at casual video makers," although this classification can be difficult to measure. Historically, Meta has taken steps to fill gaps in the market; for example, after the TikTok ban in India in June 2020, it launched Instagram Reels just a few days later. More recently, in 2023, it introduced Threads as competition to text-based social networks, such as X. With the removal of CapCut, many video creators are likely to seek new tools, which could represent an opportunity for Edits, even if CapCut were to be reinstated in the future. Previously, earlier this month, the a16z-backed video editing app, Captions, switched to a freemium model to attract more users and compete with CapCut.