Meta introduces AI-edited video ads on Facebook and Instagram.

While browsing your Instagram and Facebook feed, you may come across video ads edited using artificial intelligence. This is because Meta is testing new AI-based video editing features that will allow advertisers to animate images and extend the edges of a video.

With the AI animation tool, advertisers can upload a static image and use Meta's resource to "generate" a video from it. One example shows how this tool makes the strawberries in the background of an image appear to move slowly around a jar.

Additionally, the new tools can increase the size of an existing video. They use artificial intelligence to generate "invisible pixels in each frame of the video," allowing for enlargement, similar to other image editing tools that enable background expansion in a photograph. Meta has started to implement these features and expects them to be more widely available early next year.

This advancement adds to the existing AI functionalities within Meta for advertisers, which allow for the generation of text and images when creating advertising campaigns. Moreover, these ads will be presented in the new full-screen video tab coming soon to Facebook.

It’s not just Meta that is introducing AI into advertising; last month, Amazon launched a tool that generates clips from product images, and TikTok is also exploring the use of AI-generated avatars in its ads.