Meet the new shopping design that Amazon is evaluating.
New personalized suggestions in the revamped app.
Amazon seeks to optimize and personalize its users' shopping experience, which is why it has begun testing a redesign of its app in the United States. The company has been implementing and evaluating different aspects of these changes in the user interface over a period of time.
Among the new features being introduced is a new section called "Buy Again," designed to make it easier for users to replenish products they purchase regularly. This redesign maintains a similar function to the current layout by offering personalized recommendations based on users' shopping habits, browsing history, current deals, and other signals related to their shopping activity.
The changes will also include larger and more appealing graphics, as well as a more dynamic and elaborate presentation of products, allowing for better grouping and curation of these items. Additionally, there will be a greater emphasis on horizontal scrolling, encouraging users to explore various collections and subcategories that will be available. Lastly, the integration of ads and visuals related to Amazon Prime Video will feature prominently in the new interface.
