Lamine Yamal becomes the representative of a Chinese phone brand.
Yamal, in his role as a global ambassador for OPPO, will apply this philosophy to various community initiatives in the field of football.
Cell phone brand OPPO has announced Lamine Yamal, a promising 17-year-old Spanish footballer, as its new global brand ambassador. Yamal will play a central role in OPPO's rebranding campaign titled "Make Your Moment." According to Billy Zhang, President of Marketing, Sales and Overseas Services at OPPO, Lamine stands out not only for being a talented footballer but also as an example of dedication and passion.
Zhang emphasizes that, in times of challenges and uncertainties, Yamal exemplifies the importance of focusing on what you love and living in the moment with determination. OPPO sees Yamal as a representative of values that transcend athletic talent, such as authenticity and identity. His recent return to the pitch after an injury is a testament to his commitment to discipline and preparation.
This commitment to his profession aligns with OPPO's philosophy, which promotes living in the present in a meaningful and memorable way. Since 2015, the brand has been establishing its presence in the sports arena, including its collaboration with the UEFA Champions League. By integrating innovative technology, such as artificial intelligence and advanced imaging tools, OPPO aims to create unique experiences that resonate with fans globally.
The partnership with Yamal not only merges the worlds of sports and technology but also reinforces the brand's connection with younger generations, inspiring teenagers around the world. As a global ambassador, Yamal will participate in various community initiatives related to football, ranging from supporting grassroots football to enhancing sports facilities, as well as generating creative ideas for charity projects associated with the sport.
The company's new slogan, "Make Your Moment," comes at a strategic time for OPPO, which continues to expand its international reach. The company operates in over 70 countries and has approximately 300,000 points of sale. Currently, OPPO ranks fourth in the world in smartphone shipments, with the international market accounting for 60% of its total volume. This success has been fueled by the growing popularity of devices like the Find X8 series, which has received international praise for its camera excellence, gaming performance, and battery life.
