I Should Hate the TicWatch Atlas Smartwatch, but I Can't.

The Mobvoi TicWatch Atlas has hit the market, and while it could be considered a repetition of the company's previous models, its appeal cannot be denied. In a landscape where Wear OS has shown a notable lack of innovations, Mobvoi stands firm and continues to update its offerings to keep us interested.

The TicWatch Atlas is a redesigned version of the TicWatch Pro 5 Enduro, which had already borrowed features from the original Pro 5. This new model is a robust smartwatch, available in black (with a silver version expected later), designed for those who prefer larger, heavier watches; it weighs 81 grams. With a thickness of 12.05 mm, it resembles the Pro 5 more closely and features a 24 mm rubber strap that feels durable and comfortable to wear. The 1.43-inch AMOLED display is protected by sapphire glass, while the bezel is made of aluminum and the case is crafted from nylon and fiberglass, giving it durability that meets military standards (MIL-STD-810H) and allowing for water resistance up to 5ATM.

Inside, it houses a Qualcomm Snapdragon W5+ Gen 1 chipset with 2GB of RAM and 32GB of storage, features that are also found in the Enduro model. One standout specification is the dual-display technology it offers, which not only shows the time but also allows viewing basic health data without consuming much battery. The 628mAh battery should provide a lifespan similar to that of its predecessor, which hovers around four days.

The user experience of the TicWatch Atlas is quite similar to that of the Enduro, although its design appears to be more robust, aligning with the current trend of adventure watches, similar to models like the Apple Watch Ultra 2. Additionally, the watch design features a series of numbers on the bezel and orange accents, giving it a more attractive and functional touch. The use of the crown to navigate the menus is effective, although its sensitivity can be somewhat inconsistent.

Despite its size, the Atlas is comfortable thanks to its adjustable strap, although the adjustment options may not be optimal for everyone. However, its quick-release pin system allows for easy strap changes, although the 24 mm size may limit available alternatives.

Regarding software, the TicWatch Atlas runs on Wear OS 4 and includes applications developed by Mobvoi. Among the new features is the Fall Detection function, which can alert emergencies in the event of an accident, although it needs to be manually configured. Additionally, the watch offers an Emergency SOS and a movement map for team sports through its Mobvoi Health app. Most features require prior setup, which can be frustrating, and the watch faces are not very varied, as Mobvoi aims to monetize options through its app.

Priced at $350, the TicWatch Atlas does not compete in an oversaturated market. Models such as the Samsung Galaxy Watch Ultra and the new Huawei Watch GT 5 Pro are some of its rivals. Although it is not a completely new watch, the Atlas keeps the Wear OS line alive with its slight improvements. Its second display system and durability contribute to its appeal, offering an excellent option for those seeking a rugged smartwatch that performs seamlessly in daily use.