How Twin Tour Golf Became a Mini Golf Sensation on TikTok.
In the episode of The Vergecast, it is discussed how a series of mini-golf tournaments can illustrate the creator economy.
In September 2023, Danny and Steven Sanicki, two twins and competitive golfers, decided to play a round of mini-golf, which they filmed to share with their growing audience. Danny took the initiative to edit the footage on his phone, adding a brief narration and a scoreboard, and later published the game as a series of six episodes on his TikTok channel. However, both brothers did not expect their content to have a significant impact.
To their surprise, the videos went viral. From that moment on, the Sanickis began posting tournaments daily, attracting new friends and creating a genuine Putt-Putt empire online. They developed an organized system of tournaments and points, started awarding winners with cash, and began working on plans to expand their initiative.
In an episode of a show dedicated to exploring how creators can succeed in the future, the rise of Twin Tour Golf, the name they prefer to use, is detailed. Danny and Steven are interviewed, sharing their experience as content creators. They discuss the process of fully committing to mini-golf, how they have tried to diversify their offerings without losing what their audience loves, the distribution of tasks within their team, monetization through various channels, and many other aspects of their journey.
The Sanickis' story is representative of the path many creators take in the digital age, showcasing the milestones and choices faced by those seeking to succeed online.