How TikTok's "Track Star" Program Became Your Favorite Musician's Go-To.
In the Vergecast episode, the story of Track Star is told, a simple TikTok contest that has captured the interest of celebrities wanting to participate in it.
In an innovative musical entertainment program on social media, anyone can participate and have the chance to win five dollars by guessing the artist of a song. This format takes place on the streets of New York, where random people, celebrities, and even political figures, like the Vice President of the United States, join in on the fun. The show, known as Track Star, is hosted by Jack Coyne.
In a recent episode of a popular podcast, Coyne shared the story behind Track Star, which initially started as a trivia show titled Public Opinion. Throughout the conversation, Coyne highlighted how he and his team structured and paced the program, as well as reflecting on his role as the host. A surprising aspect of Track Star is the growing demand from famous figures like Ed Sheeran, Olivia Rodrigo, Jack Antonoff, Nelly Furtado, Kamala Harris, and Oprah, who have wanted to be part of the show. Despite this notoriety, Coyne emphasized that the essence of the program has not changed.
The reason behind Track Star's success and its relevance in today's music landscape was also explored. With future expansions in mind, Coyne and his team have ambitious plans for the show, believing that even in a digital environment saturated with content, there is always room to propose interesting music, conversations, and playlists that lead to new experiences.