Google's artificial intelligence contributed to winning two Nobel Prizes this week.
This week, as artificial intelligence helped win several Nobel Prizes, Google launched Imagen 3, Zoom's AI Companion, and Amazon's Shopping Guides.
Last week, notable events took place in the field of artificial intelligence. While Elon Musk unveiled his highly anticipated Cybercab alongside a windowless Robovan, Google celebrated the recognition of its researchers with two Nobel Prizes. Additionally, Zoom launched its new digital assistant, and Meta expanded its chatbot on Facebook and Instagram to the UK.
On Wednesday, the 2024 Nobel Prizes in Chemistry and Physics were awarded to researchers closely linked with Google. Geoffrey Hinton, a former researcher at the company, received the prize in Physics for his fundamental contributions to machine learning techniques that fueled the current AI revolution. On the other hand, Demis Hassabis, co-founder of DeepMind, was recognized for his work in decoding protein structures. However, some academics expressed doubts about the physical nature of Hinton's achievements, questioning whether his work truly falls within this field.
In the realm of digital creativity, Adobe announced the launch of a beta version of its Content Authenticity application, which will allow creators to certify that their works are produced by humans, becoming especially relevant in a context where 57% of online content could be generated by AI. This certification system includes digital fingerprints, watermarks, and cryptographic metadata to ensure the authenticity of images, videos, and audio files.
Meta also made moves in the AI space by announcing that its chatbot will be available to Facebook and Instagram users in the UK and Brazil, in addition to being integrated into its smart glasses. This assistant has the ability to generate text and static images and will draw on data provided by users wearing the company’s glasses.
Meanwhile, Google launched Imagen 3, its image generation model that offers greater photorealism and fewer errors. However, users of the free version can only create images of non-human entities; to generate images of people, a subscription to the advanced level will be required.
Finally, Zoom introduced its new AI Companion, a tool that will facilitate common business tasks and integrate with its various applications. This digital assistant will be able to transcribe meeting notes and summarize reports, with customization options that will cost users extra.
Amazon also joined the wave of innovations with the launch of AI-based "Shopping Guides," which will provide key information on different products, enhancing the shopping experience by filtering relevant listings for the user.
