Discover the new Apple ads that highlight Apple Intelligence.

Apple has begun implementing new Apple Intelligence features in the iPhone 16 and iPhone 15 Pro devices. On the same day of the launch, the company showcased two videos highlighting these innovations.

The first video introduces the Apple Intelligence Writing Tools feature, designed to “adjust the tone of your words to a more professional, friendly, or concise style.” In an office scene, one of the characters, Warren, casually messages his boss, suggesting that a project needs a bit more attention. Realizing that his message may be too laid-back, Warren uses the Apple Intelligence tool that provides him with several rewriting options. He chooses the “professional” style, and in an instant, his message transforms into a much more formal text that he can easily send. His boss, upon reading the message, is surprised and somewhat confused by how professional it sounds. This brief sketch humorously illustrates how Apple Intelligence can be useful in everyday situations.

In the second ad, two daughters surprise their father with a birthday gift. The mother, who forgot the date, decides to use Apple Intelligence to quickly create a video that relives family moments over the years. The video, which includes a title, images, and an appropriate soundtrack, turns out to be a lovely gift that leaves the father very happy.

The new Apple Intelligence technology is available on compatible devices after updating to iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1. More Apple Intelligence features are expected to launch in December.

On the other hand, internal tests at Apple indicate that Siri is still not on par to compete with ChatGPT. Despite efforts to enhance the software experience on the new iPad Mini, the lack of truly impressive AI features has left some users disappointed. The staggered rollout of these innovations has not generated the anticipated excitement.

Recently, Apple Music has also been updated to help users choose between various concerts, allowing artists to create playlists based on the setlists of their current performances. This makes it easier for fans to decide which concert to attend in case of scheduling conflicts, providing a simpler way for them to choose.