Cristiano Ronaldo unveils an innovative line of physical recovery, featuring cryotherapy boots valued at $5,700.
"Created for CR7 and athletes like you."
Cristiano Ronaldo has launched a new line of recovery and sports performance products under his AVA brand, which stands for "Advanced Recovery for Athletes." This initiative is the result of a collaboration between CR7 and the Brazilian company Avanutri.
According to information provided on the AVA website, the product range is based on deep expertise and a constant effort to innovate, thus offering cutting-edge technology for physical recovery. Available products include compression boots, massage guns, and light therapy boots with LED.
The AVA offering includes a variety of items, from home workout equipment that can be filled with water to customize weight, to various massage guns that compete in price with the best models on the market. There are also accessories such as a $150 backpack and compression laces that cost $50.
One of the most attention-grabbing products is an inflatable ice bath priced at $1,000, an item that could be found for under $100 on Amazon. However, the line also features interesting solutions, such as a leg compression set that promises to aid in muscle recovery and circulation.
Notably, the red LED technology includes a device called Deep Light, capable of emitting LED light to almost any part of the body, helping to reduce pain, swelling, and discomfort. Among the most exclusive products are the LedBoots, compression sleeves that use "photobiomodulation" to accelerate muscle recovery and improve tissue oxygenation, priced at $3,500.
For those who prefer more traditional recovery methods, there is also the Cryo Sport boots, which offer cold therapy and are available for $5,700, along with a $70 inflatable cushion for added comfort during use.
For those interested, the AVA line is available for exploration on its website, showcasing a variety of options for recovery and sports performance.