CES 2025: NBA Star Stephon Marbury Presents Highly Useful Smart Glasses.

At the CES 2025 fair, a variety of augmented reality glasses, virtual reality headsets, and other high-tech optical devices are on display. Almost all of these devices feature some implementation of artificial intelligence or integrated cameras, providing users with a wide range of functionalities, many of which they would hardly use in their daily lives. However, the term "almost" is key in this context due to the company Chamelo Eyewear, which focuses on the practicality of its products.

Chamelo showcased several of its latest models at the event, but all its smart lenses center around one main feature: the ability to change the tint of the sunglasses. Stephon Marbury, former New York Knicks player and two-time NBA All-Star, also attended CES, where he serves as Chamelo's Brand Director. Unlike other promotional collaborations, it is evident that Marbury genuinely uses Chamelo glasses. In a video interview, he passionately and in-depth explained how Chamelo's smart glasses work and their use cases, showing the typical commitment of a startup founder.

Chamelo offers a range of products that includes standard sunglasses, smart glasses for athletes, and its newest prescription lens product, Aura Rx. Unlike many other offerings, these glasses do not have camera displays, audio recording capabilities, or sophisticated artificial intelligence features. Their functionality is limited to adjusting the tint level and color of the lenses with just the press of a button—features that will be truly useful for regular glasses wearers.

Additionally, the company has an audio version called Music Shield, which adds a speaker to the tint-changing glasses. Only the glasses' wearer can hear the music emitted by the device, which worked satisfactorily during the test conducted on the CES exhibition floor. While Chamelo’s glasses played music, it was not audible until I wore them. Similarly, I did not hear the music coming from the glasses Marbury was wearing. The noise from the event might have made it difficult to catch any sound leakage, although if there was any, it seemed minimal.

In an event where many companies compete to outdo their rivals with complex and unprecedented features, it is refreshing to see proposals like Chamelo's that prioritize the practical application of their products.